Salomon

Game On

2026

BRANDED

Cinematographer

Arri Mini + Moviecam Primes

Arri Mini + Moviecam Primes

Sam Coombes DOP - Salomon Game On Image 1
Sam Coombes DOP - Salomon Game On Image 2
Sam Coombes DOP - Salomon Game On Image 3
Sam Coombes DOP - Salomon Game On Image 4

SALOMON HAS ALWAYS BEEN ROOTED IN MOVEMENT, EXPLORATION AND PERFORMANCE. WITH GAME ON, DIRECTOR KRYSTIN FRANCOISE AND CINEMATOGRAPHER SAM COOMBES, WANTED TO BRING A DIFFERENT ENERGY TO THAT FOUNDATION. THE FILM FOLLOWS TWO CHARACTERS AS THEY MOVE THROUGH A VAST MOUNTAIN LANDSCAPE, SHIFTING BETWEEN MOMENTS OF SCALE, ENERGY AND PLAY. WHAT BEGINS AS A SIMPLE GAME OF HIDE AND SEEK BECOMES A FAST-PACED CHASE THROUGH THE MOUNTAINS, COMBINING THE INSTINCT TO COMPETE WITH THE FREEDOM TO PLAY. RATHER THAN CHASING A GOAL OR MEASURING PERFORMANCE, MOVEMENT BECOMES AN EXPRESSION OF CURIOSITY, CONNECTION AND FUN. WE CREATED A WORLD THAT FEELS UNMISTAKABLY SALOMON WHILE BRINGING A MORE PLAYFUL PERSPECTIVE TO THE BRAND, ONE WHERE MOVEMENT STOPS FEELING LIKE TRAINING AND STARTS FEELING LIKE PLAY.

Director: Krystin Francoise
Cinematographer: Sam Coombes
Production Company: World Wide Werks