Salomon
Game On
2026
BRANDED
Cinematographer




SALOMON HAS ALWAYS BEEN ROOTED IN MOVEMENT, EXPLORATION AND PERFORMANCE. WITH GAME ON, DIRECTOR KRYSTIN FRANCOISE AND CINEMATOGRAPHER SAM COOMBES, WANTED TO BRING A DIFFERENT ENERGY TO THAT FOUNDATION. THE FILM FOLLOWS TWO CHARACTERS AS THEY MOVE THROUGH A VAST MOUNTAIN LANDSCAPE, SHIFTING BETWEEN MOMENTS OF SCALE, ENERGY AND PLAY. WHAT BEGINS AS A SIMPLE GAME OF HIDE AND SEEK BECOMES A FAST-PACED CHASE THROUGH THE MOUNTAINS, COMBINING THE INSTINCT TO COMPETE WITH THE FREEDOM TO PLAY. RATHER THAN CHASING A GOAL OR MEASURING PERFORMANCE, MOVEMENT BECOMES AN EXPRESSION OF CURIOSITY, CONNECTION AND FUN. WE CREATED A WORLD THAT FEELS UNMISTAKABLY SALOMON WHILE BRINGING A MORE PLAYFUL PERSPECTIVE TO THE BRAND, ONE WHERE MOVEMENT STOPS FEELING LIKE TRAINING AND STARTS FEELING LIKE PLAY.
Director: Krystin Francoise
Cinematographer: Sam Coombes
Production Company: World Wide Werks

