This powerful TVC, directed by Nick Styles & Mitch Malyk and shot by Sam Coombes, confronts the quiet crisis that many face: being just one setback away from poverty. Through intimate visuals based in realism and grounded storytelling, the piece highlights that hidden poverty isn’t limited to stereotypes — it can strike families, neighbours, coworkers. The campaign strives to open eyes, humanize statistics, and motivate viewers to act.

‍Director: Nick Styles & Mitch Malyk
Cinematographer: Sam Coombes
Executive Producer: Matt Gillespie
Producer: Kendrey Gillespie
Production Company: Joe Media Group